![]() ![]() The customer retention and loyalty saw an upward spike with time. This system helped increase its market share. The truth is, with the introduction of the tracking system Dominos saw an increase of 20% to 40%, depending upon the region, in its sales. I feel connected with the system on my screen as it answers the only question I care to be answered in that moment.Īs for Dominos, one might think that with greater and stronger competitors in the market, its market share and turnover must have dwindled. With the tracking system in place, I feel my need being taken care with utmost priority. Most importantly, I was aware I can track the preparation and delivery part.Īs a customer, it provides a certainty and slights the impatience that I experience in absence of any reminder.I thought if it does not, I can badger for discount.I knew for certain that the food will arrive within 30 minutes if I order from Dominos.What happened during this unbalancing period? And yet again, it unbalanced my cognitive equilibrium. I opened Dominos, I opened Zomato, Foodpanda and few other restaurant websites. Over the weekend gone by, sitting in my laziness and winters making matters worse, I went online to place my food order. The sole reason for this unquestionable loyalty- efficient delivery and tracking system. One might raise eyebrows, however, many feel alike. The many Italian restaurants found in the city, boasting menu as varied and flourishing food-ordering websites, ensuring delivery within 45 minutes and massive discounts, couldn’t lure me away. I order more than necessary and sometimes even twice. I despise it for the ever-increasing numbers on the scale. ![]()
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